85% of weekly Pinners browse, discover and ultimately go on to PURCHASE what they've seen on Pinterest.
Pinterest is a search engine and not strictly social media, so you will not find success by copying the strategies you used on Facebook and Instagram. You need a Pinterest-specific strategy.
Every business can succeed on Pinterest. Remember, 97% of Pinterest searches are unbranded, which means that EVERY brand has an equal opportunity to be discovered.
Shopping engagement grew by 20% in 2021 and has continued to grow year on year. In 2023 85% of weekly Pinners go on to buy what they've seen on Pinterest and basket sizes are proven to be 2X that of peer platforms.
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